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VFX | A Photoreal CG Einstein for Smart Energy | The Mill

AMV BBDO and Smart Energy GB came to us with the ambitious task of creating a digital version of Einstein.

We crafted a unique and groundbreaking visual effects pipeline in order to create an avatar that was truly convincing. Our visual effects team, including facial shape experts, spent months researching and developing a robust toolset so we could convincingly portray the nuances of Einstein’s personality. We used cutting-edge 4D volumetric capture technology to capture the performance of an actor. This was then used to re-create subtle facial performances and intricate details in CGI.

We developed a bespoke system at The Mill to process and export facial data before our team meticulously groomed each hair, wrinkle and eye detail on the CGI model.

“This was definitely a first for The Mill. Although we have tackled digital human creation in the past, it would be fair to say it hasn’t been done at this level before. This project presented us with so many technical and artistic challenges which would have been difficult in normal circumstances let alone doing it all remotely during a pandemic! We’ve been lucky to have some of the world’s most incredible talent working on this project – amongst the best in their field. We loved every minute of it!”
Alex Hammond, Creative Director at The Mill

Discover more about this project in our Case Study: https://www.themill.com/work/case-study/creating-a-photoreal-cg-human-for-smart-energys-einstein-knows-best/

Get in touch with us to discuss an upcoming project: www.themill.com/contact

Website: www.themill.com
Facebook: facebook.com/millchannel
Twitter: twitter.com/millchannel
Instagram: instagram.com/millchannel
YouTube: youtube.com/millchannel
LinkedIn: linkedin.com/company/the-mill 
Join our Global Creative Community ‘The Mill \u0026 Co.’ here: https://www.themill.com/globalcreativecommunity/

Makers At Heart | Meet the people behind the projects

As the creative engine room of the world’s biggest brands we are driven by one purpose: to solve our client’s toughest briefs beautifully. Our Makers believe in the power of cooperation and partnership to deliver ambitious ideas that break new ground and deliver awe-inspiring creative work.

Everything we do as a team makes great ideas come to life. In our Makers At Heart series, we introduce the people behind the projects to hear more about their inspirations, motivations and creative insights.

We are well-known for being one of the world's leading VFX studios, Makers At Heart aims to show the breadth of creative work that we undertake beyond VFX and the people that make it all happen behind the scenes.

Discover our Makers At Heart features here:
https://hubs.li/H0LvhnK0

Credits | The Mill
Editor: Rauri Cantelo
Design: Luke Lasenby
Colourist: Rory Leighton
Track: Four Tet - Baby

The Mill’s Spark AR Tutorial | How to craft an AR Filter | The Future of Creative Technology

Our Experience team crafted an out-of-this-world AR filter to kick-off 'The Future of Creative Technology' Festival.


Welcome to our Spark AR Tutorial where Mill Developer Jeff Wang takes us step-by-step through how they crafted this custom AR filter and published it to the @millchannel Instagram page with the Spark AR platform.


Before getting to work on this AR filter, we crowd-sourced ideas for the filter from our Instagram followers. Discover more \u0026 try it out for yourself here: https://www.themill.com/newsfeed/the-mills-creative-technologists-are-here-to-send-you-to-space/

 
From alternate realities to meeting virtual characters live, during The Future of Creative Technology we delved into a world of technological advances that we truly feel are going to evolve the future of brand experiences. If you didn’t manage to tune in live, fear not! Find out more about The Future of Creative Technology \u0026 stream talks here: https://www.themill.com/newsfeed/stream-what-you-missed-from-the-future-of-creative-technology-here/

If you’d like to download the project files, our team have shared them for you here: https://github.com/themill/ct_week_2021

Would you like to speak to our team about crafting an AR filter for your brand or project? Drop us a note here: https://www.themill.com/contact/



Credits
Chanelle Larios | Producer
Jeff Wang | Developer
Kim Kohler | Developer
Sally Reynolds | Creative Director
David Nelson | Designer
Evan Bech | Designer
Joseph Zappulla | Editor
Aleissia Laidacker | Lead Director

... 

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